Audiences prefer an animated delivery rather than a stiff delivery. Animation engages audiences with variety, while stiffness bores audiences to sleep. However, too much movement of one delivery skill without the natural complement of another may serve to distract more than attract audience attention. For that reason, improving animation requires coordination, not isolation.

For instance, a speaker’s stiff focus on a visual aid is not solved by an occasional looking or moving away. Such a solution leads to repetitive and distracting movement. Instead, a strategic pause is needed to focus eye contact on an audience member and then to follow eye contact by walking to a decisive location. Upon reaching location, assume open posture before delivering content.